As well as a music and film festival, SXSW is also an Interactive Festival focused on emerging technology. The interactive focus has earned SXSW a reputation as a breeding ground for new ideas and creative technologies.
Below is a roundup of top 10 themes from the 21st annual festival , based on on-the-ground reporting, comments from JWT and Digitaria colleagues in attendance and secondary research.
It’s posted here to stimulate a conversation you might like to have during World Creativity and Innovation Week April 15 – 21 to talk about new ideas…and innovation.
[slideshare id=32417461&doc=fjwtsxswoverridingthemes03-140317163544-phpapp02]