World Creativity & Innovation Week is a worldwide community dedicated to celebrating all forms of creativity
Creativity is what makes the world go ’round. And don’t just take our word for it – look around you: Everything around you is a product of creative minds thinking differently, challenging the norm, taking risks and learning from trial and error. Everything you do can be a creative act.
WCIW/D 2020 REPORT




We seek to inspire and enable others to live a more creative life
Our mission is simple: we want to encourage people to use new ideas, make new decisions, and take the steps towards making the world (and your place in it) better through creative thinking.
What is creativity?
You may think you have a pretty darn good understanding of what creativity is- you see it, you hear about it, and maybe you even practice it. But what exactly makes something creative? And how can one get better at creativity?
Creativity is a mindset, a skill set, and a tool set. It’s a framework for approaching problems. It involves brainstorming a lot of ideas, seeking novelty, deferring judgment, and building off the ideas of others.
When it comes down to it, creativity is about going beyond just your first right answer and discovering the second, third, or 124th.
Why is it important?
Practicing creativity will bring creative confidence, and with creative confidence will come your ability to look at problems as opportunities. You will find new solutions to personal opportunities and change your life. You will find creative solutions to community opportunities and change your world. You will discover new connections to improve the world for all of us.
CELEBRATE YOUR CREATIVITY EVERY DAY.
We inspire and enable people around the world to celebrate creativity in their own way, and share it with others through our international community and brand presence.
Our mission is to encourage people to use new ideas, make new decisions, and take new steps towards making the world, and your place in it, better through creativity.
WCIW is driven by our shared values
Collaboration
We get by with a little help from our friends (aka we know how important collaboration is to creativity). We love the process, and inviting others into it is part of what makes it so fun.
Empathy
Our empathy opens our hearts to deeper, more meaningful connections – it is our humanity. Our curiosity for the world around us opens our minds to greater insight.
Empowerment
We welcome and appreciate our differences because they add depth to collective creativity. Our goal is to cultivate creative confidence in others through empowerment.
Mentorship
We want to foster the next generation of creative leaders and thinkers that are going to be the key drivers of positive change in the world. We value learning through failure.
Our Creative Manifesto